Growth Strategy
- Overview
- Market Opportunity Assessment
- Strategic Planning
- Operational Planning
- Business Plan Development
Product Strategy
- Overview
- Brand & Product Positioning
- Product Innovation
- Product Portfolio Optimization
- Price & Offer Stucturing
Customer Experience
Marketing & Sales
- Overview
- Marketing & Sales Effectiveness Audit
- Go-To-Market Strategy
- Marketing Planning & Programs
- Sales Planning & Enablement
Price & Offer Structuring
“Catalyst Strategies’ pioneering pricing and offer structure recommendations led to increased membership, as well as higher business profitability.”
— General Manager
Yahoo! Personals
You have a laundry list of potential new features for your product, but you aren’t clear on which features are important to your target market. You have limited information on price sensitivity and aren’t sure what combination of features and price will maximize revenue, share, or profitability for the company.
Maximize Share and Profitability
Catalyst Strategies’ proprietary offer structuring and pricing methodology drives optimal market share, revenue, and profitability. We use sophisticated simulation and modeling techniques to map out the most advantageous set of features and price for a given product or service. We effectively “direct connect” your target market to your product development team.
Through offer price and offer structuring we can:
- Determine the right price for each of the products in a product line
- Define the features that are most likely to motivate customers to buy
- Measure the impact of various features on product volume, revenue, and profitability
- Determine the best combination of features and price to drive customers to trade up (from good to better to best)
- Establish feature combinations for different market segments
- Help you respond with confidence to competitive price or feature changes
Rigorous Approach
By combining choice modeling with sophisticated offer simulation and financial modeling, Catalyst Strategies allows clients to find the right mix of features and price that yield optimal business results. The research measures how prospective customers make feature and pricing trade-offs when choosing between competitive offerings. We use these findings to estimate demand and add a cost model, which enables us to optimize any product or service offering for market share, revenue, and/or profitability.
Our approach is:
- Business Results Oriented – We start by clearly articulating the pricing objectives—from share gain to profit enhancement to revenue acceleration—and the customer segments that are crucial to the business. And we focus on delivering the right answer based on these parameters.
- Market Driven – Features and pricing are defined based on customer needs and competitive situation as measured with quantitative conjoint research with target customers.
- Fact Based – Our unique combined choice and economic modeling ensures that recommendation comprise market demand, pricing, competitive offers, and costs associated with delivery of features.
- Practical – The process and results are clearly explained to ensure buy-in from executives, sales teams, and channel partners.
- Actionable – New offers are converted into clear and concise business requirements and go-to-market plans to ensure a successful launch of the new feature set and pricing model.
The Right Offer Based on Market Needs
Catalyst Strategies approach is unique and proven. We combine research and modeling to yield the best opportunity for your company’s success.
Contact Catalyst Strategies
to deliver substantial increases in market share and profitability
through our proven offer and price optimization methodology.