Growth Strategy
- Overview
- Market Opportunity Assessment
- Strategic Planning
- Operational Planning
- Business Plan Development
Product Strategy
- Overview
- Brand & Product Positioning
- Product Innovation
- Product Portfolio Optimization
- Price & Offer Stucturing
Customer Experience
Marketing & Sales
- Overview
- Marketing & Sales Effectiveness Audit
- Go-To-Market Strategy
- Marketing Planning & Programs
- Sales Planning & Enablement
Marketing Planning & Programs
“Companies can boost profits by 75-100% by retaining as few as 5% of their current customers.”
— Harvard Business Review
You’ve got an aggressive set of goals. Your marketing organization and plans have been successful over recent years, but it’s time for some adjustments to drive growth to the next level. You need higher productivity per dollar, more accountability, and greater alignment with the rest of the organization.
Prepare for Your Next Growth Stage
Catalyst Strategies can help you refresh your marketing approach and programs. We work with teams to improve the productivity of each marketing dollar. Our programs focus on building awareness, accelerating new customer acquisition, driving higher retention rates, and increasing installed base revenue or lifetime customer value.
Our projects consider:
- Market segmentation
- External market drivers and trends
- Uniqueness of the customer decision cycle
- Competitive position and activities
We combine market insights with an assessment of the strengths and weaknesses related to the current marketing plan and programs. We define major priorities for accelerating revenue growth, optimizing marketing spend, and aligning marketing and sales teams to maximize market impact.
Clients hire Catalyst Strategies to help their marketing teams deliver real results. We help companies get market-focused, implement best practices in marketing strategy and planning, optimize marketing resources, identify the right external resources for you, and gain senior management buy-in to key marketing priorities.
Overall Marketing Plans
We have years of experience preparing marketing plans that will deliver on aggressive revenue goals. We ensure that both internal players and external marketing agencies buy in on the plans. As a result, our plans drive well orchestrated marketing tactics, leveraging PR, social media and online marketing, direct response, mass advertising, events, and more.
Plan elements include:
- Marketing vision/mission
- Marketing goals
- Core strategies
- Priority initiatives and tactics (based on purchase cycle analysis and evaluation criteria), for:
- Positioning, messaging, and branding
- Customer awareness, acquisition, and retention programs
- Installed base customer management / customer lifetime value
- Tracking market dynamics (competitive and customer)
- Metrics, including volume and revenue targets (based on models of target market, appropriate marketing investment levels, overall marketing mix, success metrics and KPIs)
- Budget, including internal and external resource needs (e.g., media planning, creative, PR, and web development) and assumptions
- Team structure, skills, and roles
- Annual roadmap, including timeline, milestones, and dependencies
Marketing Programs
Our clients seek the most effective combination of marketing, sales, and customer service to attract new customers, retain them, and boost revenue per customer over time. Catalyst Strategies builds an integrated system in which these functions work together.
Deliverables include:
- Modeling potential target market size
- Metrics for awareness, contact and conversion, linked directly to revenue goals
- Communication and selling requirements for customer conversation, with cycle times
- Marketing objectives and tactics at each step of the customer decision-making process
- Program and resource economics (modeling costs and ROI/benefit)
- Customer needs assessment and response strategy (e.g., product revision, customer service model, pricing model, customer experience tools, processes, etc. and implications for distribution/channel strategy)
Simple, Repeatable Programs
One of the most valuable by-products of our marketing planning projects is that client teams learn a disciplined and efficient way to repeat the process in the future. And we ensure that the marketing team is in lock-step with our plans.
Contact Catalyst Strategies
if you are ready to gain market traction through
new, innovative marketing programs and deliver peak performance.