Growth Strategy
- Overview
- Market Opportunity Assessment
- Strategic Planning
- Operational Planning
- Business Plan Development
Product Strategy
- Overview
- Brand & Product Positioning
- Product Innovation
- Product Portfolio Optimization
- Price & Offer Stucturing
Customer Experience
Marketing & Sales
- Overview
- Marketing & Sales Effectiveness Audit
- Go-To-Market Strategy
- Marketing Planning & Programs
- Sales Planning & Enablement
Business Plan Development
“The investors said the business plan pitch was the most professional and compelling presentation they had ever seen, bar none. [Catalyst Strategies’ work helped the team] confidently summarize the opportunity and close the funding in record time.”
— Board Member, ISR
Your next series of fundraising is around the corner and you don’t have a written business plan or pitch. You need to step back and think strategically and get the executive team aligned. But that’s akin to changing a tire on a moving automobile.
Get It Down on Paper
Catalyst Strategies has a solid track record of preparing early stage companies for successful fund raising efforts. We work quickly and collaboratively with executive teams to frame the market situation, identify target customer segments, clarify the company’s competitive advantage, and define the business model. We crystallize go-to-market strategies, key initiatives, and develop multi-year financial plans. These are all packaged into hard-hitting, concise presentations designed to attract investors and tell a clear and compelling story.
Our business planning approach incorporates:
- Market insights (e.g., customer, competition, and channel)
- Formal initiative prioritization criteria
- Proving the concept quickly (e.g., beachhead accounts and consumer adoption)
- Understanding of start-up realities (e.g., cash flow and bandwidth)
- Collaboration with client team to ensure buy in and ownership
Core Business Plan Components
Catalyst Strategies develops integrated and succinct business plans that map out business opportunities, incorporating:
- Market overview and landscape – Market description, needs and sizing; customer segmentation; customer needs assessment; competitor map and evaluation; industry trends; and key factors for success
- Business vision
- Goals
- Company strategy
- Key operating initiatives
- High-level business and product and/or service road maps and milestones
- Go-to-Market Strategy, such as brand positioning, sales and channel strategy, and demand generation and retention strategies
- Company financial model, including business model, pricing, operating and organizational resources, revenue and cost modeling, and sources and uses of funds
- Business risks and mitigation plans
- Management team (profiles and competencies)
We understand how critical it is for an early stage team to own the business plan and resulting pitch. Our business planning work is often done in a series of workshops and integrates assignments owned by team members. This collaborative approach is essential for getting complete buy-in on strategy and for delivering a successful fund raising presentation.
Beyond Fundraising
Catalyst Strategies’ business plans deliver more than just funding—they also align the team and the board on a clear strategy, thereby enabling the business to be highly productive in the early stage period.
Contact Catalyst Strategies
to quickly raise the funds
you need and guarantee team alignment.