
Client Testimonials
Our clients measure success based on market results. So do we.
More than 80 percent of our work comes from repeat clients, and most of our new business from client referrals. Read what our clients have to say about how Catalyst Strategies impacted their business. Following are selected testimonials, classified by service area:
Solidifying Growth Strategy
“
– Christine Castle, Senior Director, Worldwide Sales Incentives & Engagement Programs, Cisco Systems, Inc.Getting Catalyst to work with us on our strategic plan was the best investment I have made in the last three years.”
“
– Ann Marie McGowen, COO, The Industry StandardCatalyst delivered McKinsey-level work for a fraction of the price.”
“
– Gary Dillabough, VP and General Manager, eBayCatalyst Strategies worked with my executive team to rapidly and clearly articulate our long-range vision, as well as build and implement a highly effective strategy. They helped us build a disciplined planning approach, which helped my team focus on profitable revenue opportunities, enabling us to achieve our aggressive growth goals.”
“
– Gina Bianchini, Founder and CMO, Harmonic CommunicationsCatalyst Strategies has been an invaluable partner. Trish Hayward and her team have provided us with the best of all worlds—intelligent, defensible strategic thinking combined with tangible execution capabilities. The bottom line is that Catalyst Strategies generates real results.”
“
– Christopher Spain, President & CEO, HydroPoint Data Systems, Inc.Catalyst Strategies understands what a CEO is looking for from a consulting group—brilliant process, fact based analysis, and a personal commitment to the company’s success. We continue to find new projects for them for one simple reason: their recommendations drive revenue and our company always benefits from the experience.”
“
– Al McGowan, COO, Red LassoWorking with Catalyst has been a great journey for the executive team at Red Lasso. They got us focused where we needed to focus—on the real issues, on what was important, instead of putting out fires or chasing short term opportunities.”
“
– Clay Collier, CEO, KiveraKivera was at a very difficult crossroads in converting from a bootstrapped pure consulting company to a product company. Catalyst Strategies was extremely helpful in facilitating the management team and key advisors in building a road map for business transformation that we could believe in and execute.”
Innovating & Differentiating Products
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– Scott Lutz , VP Global Small & Midsize Enterprise Marketing, SAPI am blown away by the Catalyst Strategies team’s ability to zero in on messaging and the minds of our target audience.”
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– Katie Mitic, VP and GM, Yahoo! PersonalsCatalyst Strategies was instrumental in propelling Yahoo! Personals to a leadership position in the market. They were very effective in translating consumer needs into insights and a differentiated brand positioning. Their pioneering pricing and offer structure recommendations led to increased membership and profitability. I consistently recommend Catalyst Strategies to companies with aggressive expansion plans.”
“
– Peter Crawford, Senior Vice President, Charles Schwab & Co.Catalyst Strategies was a key partner in helping us define our new positioning. They brought a great deal of experience to the table, and combined a high level of analytical rigor with a deep understanding of our consumer. They were appropriately patient and persistent, detail-oriented and strategic. The result was a much clearer understanding of our target consumers, their needs and attitudes, and how Schwab can uniquely position itself to serve them.”
“
– Kristy Stromberg, Director of Marketing, IntuitCatalyst Strategies was a critical partner in helping our business unit determine what new product initiatives to pursue. They brought us through all of the key steps in opportunity assessment and investigation, including marketing sizing and qualitative and quantitative analysis. Once initial opportunity areas were identified, they helped us determine how to optimize the opportunities with positioning and pricing guidance. Finally, they worked well across multiple levels in the organization with more junior folks, training them in techniques to help them be more effective in conducting market sizing and research, and with the most senior levels of management, ensuring buy-in along with way. We found Catalyst Strategies to be very effective, delivering very high ROI consulting engagements and I’d highly recommend them.”
“
– Kent Bauman, Director QuickBooks Service Solutions, IntuitCatalyst Strategies added real value in both our offer creation and field sales readiness using leading-edge techniques and practical application. Catalyst Strategies’ strong business insight enabled them to get up to speed and complete projects quickly, allowing Intuit to rapidly reap the benefits of the project.”
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– Pat Chew, Program Manager, AAA NCNUMore than any other top consulting firm I’ve worked with before—and I have worked with many—Catalyst Strategies gets in the trenches with us to address our business issues in a market focused, insightful way that is sensitive to the political and cultural realities of AAA.”
“
– Jan Vorfeld, Senior Vice President, Charles Schwab & Co.Catalyst Strategies made a significant impact on the profitability of Charles Schwab’s largest client segment. Leveraging their offer optimization methodology, they helped us completely restructure how advice services are sold in the marketplace. The result was a radical change to the business, providing Schwab with diversified and sustainable revenue growth opportunities.”
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– Mike McCue, CEO, Tellme NetworksCatalyst Strategies helped us pull together our approach to the voice services market in the very earliest days of our industry. Catalyst Strategies’ market-pioneering advice was very important to us.”
“
– Brendan Reidy, Vice President, Strategy, USWestTrish Hayward and her team helped set what was to become the industry standard for the bundling of integrated telecommunications services, including telephony, video, and high-speed data. They rapidly developed a keen insight into driving customer needs and helped articulate the strategy under which the company’s $11 billion investment was sold, two years later, for $58 billion.”
Transforming Customer Experience
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– Robert Hitomi, Director, e-Business Director, Delta DentalThe Catalyst Strategies team is simply a fabulous group of people who can deliver the goods. Their ability to create focus, coalesce random data points, and synthesize all of the facts into a coherent customer experience strategy makes them invaluable.”
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– Laura Johnson, VP Member Operations and Product Integration, AAAI highly recommend Catalyst Strategies. I’ve worked with a lot of consultants on various small and large projects and unlike other firms, Catalyst Strategies has an incredible level of energy, expertise, and know-how to get to the core issues. The team is focused, experienced, and offer solid advice. They are a ‘no fluff’ group, they get work done and are entirely focused on driving customer-centric solutions.”
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– Jennifer Elliot, AVP, Marketing Strategy and Planning, The StandardThe customer experience works was fantastic. Members of the executive team have credited the work as leading to some of the most compelling and clear internal debate they have ever had.”
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– Monica Woo, Global Marketing Director, CitibankCatalyst Strategies’ objective, market-driven insights and systematic problem-solving contributed significantly to our product and experience development, as well as strategic marketing efforts at both Citibank’s Private Bank and internet banking units.”
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– Christine Dahl, Director TRS, American ExpressTrish led a small American Express Travel Related Services team in quickly and effectively reengineering the Corporate Card and Travel Service experience for middle-market customers. The result of the work was significantly increased customer satisfaction and retention. The project received an American Express Chairman’s Award for Quality, which recognizes and rewards outstanding quality in American Express worldwide.”
Accelerating Marketing & Sales
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– Patricia Harris, Senior Director, Global ME Marketing Programs, SAPHiring Catalyst Strategies is the single best investment we have ever made. One of the biggest strengths Catalyst Strategies has is their ability to provide an objective, rational and fact-based point of view to the discussion. Some of the most important business decisions we face involve multiple teams, and the ability of the Catalyst Strategies team to objectively manage these, sometimes challenging, discussions is invaluable. It’s truly a key talent of the group.”
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– Amanda Cannon-Hodges, Director, Worldwide Field Training, McAfeeCatalyst Strategies’ expertise in enterprise software sales led McAfee to exceed Wall Street’s post-acquisition expectations via highly effective field marketing and sales acceleration programs. By working as a part of the McAfee team and gaining buy-in of all constituents, Catalyst Strategies drove the best post-acquisition results ever seen by the company.”
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– Christopher Spain, President & CEO, HydroPoint Data Systems, Inc.Catalyst Strategies supported our team in quickly developing and executing a successful go-to-market strategy. They bring a unique blend of deep expertise and market insight, thus our management team regards Catalyst Strategies as integral of our strategic team.
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– Jere Richardson, Vice President Marketing and Alliance Programs, V-SPAN CorporationCatalyst supported V-SPAN’s management team in gaining unprecedented strategic focus and made a significant positive impact in how the company both develops and takes its services to market. The end result? Improved top line results for the company.”
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– Danny Nail, Director, Global Marketing, SAPThanks for making us look good!”
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– Mike Kaul, CEO, diCartaMary Culley led rapid development and execution of a sales plan that set the stage for dramatic growth. The plan, as well as her proven sales processes and organizational recommendations, accelerated our penetration of targeted markets, increasing both customer acquisition and revenue per customer.”


Getting
Catalyst to work with us on our strategic plan was the best
investment I have made in the last three years.”
Catalyst
delivered McKinsey-level work for a fraction of the price.”
Catalyst
Strategies worked with my executive team to rapidly and clearly
articulate our long-range vision, as well as build and implement a highly effective
strategy. They helped us build a disciplined planning approach, which helped my
team focus on profitable revenue opportunities, enabling us to achieve our aggressive
growth goals.”
Catalyst
Strategies has been an invaluable partner. Trish Hayward and her
team have provided us with the best of all worlds—intelligent, defensible
strategic thinking combined with tangible execution capabilities. The bottom line is that
Catalyst Strategies generates real results.”
Catalyst
Strategies understands what a CEO is looking for from a consulting
group—brilliant process, fact based analysis, and a personal commitment to the
company’s success. We continue to find new projects for them for one simple reason:
their recommendations drive revenue and our company always benefits from the experience.”
Working
with Catalyst has been a great journey for the executive team at Red Lasso.
They got us focused where we needed to focus—on the real issues, on what was important,
instead of putting out fires or chasing short term opportunities.”
Kivera
was at a very difficult crossroads in converting from a bootstrapped
pure consulting company to a product company. Catalyst Strategies was extremely helpful in
facilitating the management team and key advisors in building a road map for business
transformation that we could believe in and execute.”
I
am blown away by the Catalyst Strategies team’s ability to
zero in on messaging and the minds of our target audience.”
Catalyst
Strategies was instrumental in propelling Yahoo! Personals
to a leadership position in the market. They were very effective in translating
consumer needs into insights and a differentiated brand positioning. Their
pioneering pricing and offer structure recommendations led to increased membership
and profitability. I consistently recommend Catalyst Strategies to companies
with aggressive expansion plans.”
Catalyst
Strategies was a key partner in helping us define our new positioning.
They brought a great deal of experience to the table, and combined a high level of
analytical rigor with a deep understanding of our consumer. They were appropriately
patient and persistent, detail-oriented and strategic. The result was a much
clearer understanding of our target consumers, their needs and attitudes, and how
Schwab can uniquely position itself to serve them.”
Catalyst
Strategies was a critical partner in helping our business unit
determine what new product initiatives to pursue. They brought us through all
of the key steps in opportunity assessment and investigation, including marketing sizing
and qualitative and quantitative analysis. Once initial opportunity areas were identified,
they helped us determine how to optimize the opportunities with positioning and
pricing guidance. Finally, they worked well across multiple levels in the organization
with more junior folks, training them in techniques to help them be more effective
in conducting market sizing and research, and with the most senior levels of management,
ensuring buy-in along with way. We found Catalyst Strategies to be very effective,
delivering very high ROI consulting engagements and I’d highly recommend them.”
More
than any other top consulting firm I’ve worked with
before—and I have worked with many—Catalyst Strategies gets in the trenches
with us to address our business issues in a market focused, insightful
way that is sensitive to the political and cultural realities of AAA.”
Catalyst
Strategies helped us pull together our approach to the voice
services market in the very earliest days of our industry. Catalyst Strategies’
market-pioneering advice was very important to us.”
Trish
Hayward and her team helped set what was to become the industry
standard for the bundling of integrated telecommunications services, including telephony,
video, and high-speed data. They rapidly developed a keen insight into driving
customer needs and helped articulate the strategy under which the company’s
$11 billion investment was sold, two years later, for $58 billion.”
The
Catalyst Strategies team is simply a fabulous group of people who can
deliver the goods. Their ability to create focus, coalesce random data points,
and synthesize all of the facts into a coherent customer experience strategy makes them invaluable.”
Catalyst
Strategies’ objective, market-driven insights and systematic
problem-solving contributed significantly to our product and experience development,
as well as strategic marketing efforts at both Citibank’s Private Bank and
internet banking units.”
Trish
led a small American Express Travel Related Services team in
quickly and effectively reengineering the Corporate Card and Travel Service experience
for middle-market customers. The result of the work was significantly increased customer
satisfaction and retention. The project received an American Express Chairman’s
Award for Quality, which recognizes and rewards outstanding quality in American Express worldwide.”
Catalyst
Strategies’ expertise in enterprise software sales led
McAfee to exceed Wall Street’s post-acquisition expectations via
highly effective field marketing and sales acceleration programs. By working
as a part of the McAfee team and gaining buy-in of all constituents,
Catalyst Strategies drove the best post-acquisition results ever seen by the company.”
Catalyst
supported V-SPAN’s management team in gaining unprecedented
strategic focus and made a significant positive impact in how the company both
develops and takes its services to market. The end result? Improved top line
results for the company.”
Mary
Culley led rapid development and execution of a sales plan that set the
stage for dramatic growth. The plan, as well as her proven sales processes and
organizational recommendations, accelerated our penetration of targeted markets,
increasing both customer acquisition and revenue per customer.”